The challenges of hybrid cloud adoption find answers in HCI

Christine McMonigal is director of hyperconverged marketing at Intel Corporation. Never before has the need for businesses to make progress along their digital journeys been more pressing—with more options to evaluate, urgencies to respond to, and complexities to understand in a complex landscape. Shifting demands, fueled in part by the covid-19 pandemic, have driven the… … Read more

7 Travel Marketing Trends for 2022

There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace. In the travel and hospitality realm, it’s been a critical challenge for years, but… Continue Reading

US News, Please Knock It Off

US News was once a magazine, but these days it’s arguably most famous as a Ranker of Things, especially schools. They rank colleges and high schools annually, and despite the fact that these rankings are hugely questionable (see here, here and here), they are uncritically reprinted, quoted, and used by the fortunate top tier as … Read more

Content Marketing Is the Only Marketing Left: 8 Reasons Why

In 2008, Seth Godin, entrepreneur, author, and marketing mastermind said that “Content marketing is the only marketing left.” Not only did Godin seemingly predict the future, 13 years later his idea rings true. What did Godin mean? He meant that instead of churning out traditional advertising techniques, marketers should be focusing on creating content that … Read more