How to ensure an influencer marketing campaign goes viral

According to the Kantar Purpose 2020 report, almost two-thirds of millennials and centennials (our soon-to-be economic engine), express a preference for “brands that have a point of view and stand for something.” What a brand says, how it says it and how it behaves all make a difference. The challenge is that a brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in the conversations that brands are having with their target audiences.

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