Digital Marketing Software: The Favorite Tools of Industry Leaders

Choosing the right marketing software is a unique problem for every business. There are no all-in-one options to satisfy landing pages, e-commerce, marketing automation & lead management, a/b testing for email marketing, and real-time marketing strategy developments. . Digital marketers everywhere need to be smart about how they are spending their marketing budgets. Continue Reading

Social Media Marketing Trends To Watch In 2022

Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. To help brands stay ahead of the competition, HubSpot Blog surveyed more than 1,000 global marketers from B2B and B2C brands and a handful of industry experts to create a 2022 marketing trends guide, covering privacy… Continue Reading

Amazon Ads Wants to Help Travel Outfits by Sharing Its Customers’ Buying Habits

Very quietly over the last year-and-a-half, Amazon has been scaling up its Amazon Ads business to target the travel and hospitality sector. Brands including Avis and Disney, as well as destination management organizations, including TravelTexas.com, are among the travel and hospitality organizations that Amazon Ads touts in case studies or other marketing materials for its … Read more

Universal Music and Authentic Brands Strike Deal

Universal Music Group and Authentic Brands Group — a brand owner, marketing and entertainment company — have announced a strategic initiative to acquire and actively manage artist brands, including names and likenesses. With labels, a merchandise company and a film and television business, UMG is… Continue Reading