Amazon Ads Wants to Help Travel Outfits by Sharing Its Customers’ Buying Habits

Very quietly over the last year-and-a-half, Amazon has been scaling up its Amazon Ads business to target the travel and hospitality sector. Brands including Avis and Disney, as well as destination management organizations, including TravelTexas.com, are among the travel and hospitality organizations that Amazon Ads touts in case studies or other marketing materials for its … Read more

Universal Music and Authentic Brands Strike Deal

Universal Music Group and Authentic Brands Group — a brand owner, marketing and entertainment company — have announced a strategic initiative to acquire and actively manage artist brands, including names and likenesses. With labels, a merchandise company and a film and television business, UMG is… Continue Reading